A year-round destination Hauts-de-France has been waiting for

Surfing, sport, health, education, leisure and culture brought together in one place. A destination open to everyone, whatever the weather outside.

A child discovers the wave while an experienced surfer rides behind a welcoming terrace

The wave no longer depends on the weather

North Swell brings sport, wellbeing, nature, accommodation, culture and local life together in one place, creating an accessible, sustainable and inspiring destination in the heart of Hauts-de-France.

The wave can be adjusted, repeated and learned. A child can catch their first whitewater while an experienced surfer works through a set, as everyone else watches from the terrace. You do not need to know how to surf to have a great day here.

More than a place, a shared momentum.

01Adjusted to every level
02Repeatable to make progress
03Alive all year round

One destination, three reasons to exist

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A surf park alone does not make a destination. North Swell is built on three complementary pillars that keep the site alive from morning to evening, on weekdays as well as through winter.

Pillar 1

Surf & Resort

Sport, wellbeing, accommodation

A high-quality wave, an integrated resort and activities for everyone, from first-timers to dedicated surfers. Around the lagoon, there is enough to fill an entire day without ever stepping onto a board.

  • Wave & surf school
  • Equipment hire & independent surfing
  • Board sports, climbing & movement
  • Spa & recovery
  • Accommodation & food
Pillar 2

Culture & Events

Music, art, encounters

A flexible performance venue and spaces dedicated to creation, festivals and events.

  • Concerts & festivals
  • Seminars & events
  • Art & creation
Pillar 3

Impact & Community

Health, education, inclusion

Sport supporting health, education and inclusion. A project rooted in its region and open to everyone.

  • Sport, health & therapy
  • Inclusion & accessibility
  • Region & jobs

What you'll be able to do

The programme is built around different ways people will use the destination, rather than a catalogue of attractions. The wave is at its heart; everything around it makes the day work even without surfing and keeps the site active when the weather turns.

Surf & board sports

Wave settings for different ability levels, from a first pop-up to advanced manoeuvres. Surf school, equipment hire, independent sessions, coaching and video analysis.

Land & movement

Activities that extend the movement once you leave the water: surfskate, climbing and bouldering, outdoor trails and active play.

Fitness

Physical preparation, fitness and yoga. Training before a session, and what helps the body handle another one afterwards.

Recovery

Sauna, steam room, cold baths, treatments and rest. Recovery as part of the experience, not an afterthought.

Food & stays

Restaurants, bar, waterside terraces and several accommodation formats, from family stays to group trips.

Children & families

Spaces and activities designed for younger visitors, indoors and outdoors, with no need to get into the water.

These themes describe the ambition of the programme. The detailed offer will be finalised through the programming studies.

Surf on a Tuesday evening in February

Wind, rain or darkness at five in the afternoon do not have to stop a session. The wave is generated on demand, programmable and repeatable, and can be set for a first ride or a hundredth.

And when the sky turns grey, the destination keeps going. The spa, food and drink, indoor spaces and event venue take over.

  • An adjustable wave, from a first take-off to advanced manoeuvres
  • Scheduled sessions with controlled wave conditions
  • A destination designed to operate all year round

One destination, many ways to experience it

The wave draws people in, but surfing is not a requirement. Families, surfers, couples on a weekend away and corporate teams can each find their own reason to stay.

Families
A day everyone can enjoy, whether they surf or not.

A day out that works for teenagers, younger children and parents, without depending on the weather or a long journey.

Surfers
Waves when you are available, not when the ocean decides.

Repeatable waves, progression and coaching on a weekday evening or in the middle of winter, without gambling the day on the swell.

Weekend stays
A short trip away: surf, sleep, dine and recover.

A stay that feels different from a city break, without a flight or a long drive, with genuinely good food, accommodation and recovery facilities.

Groups & companies
The team-building day your people have not done before.

Different activity levels in one place, turnkey organisation, and nobody left on the sidelines.

Welcoming a group, a team or a club

Flexible spaces for seminars, training sessions, clubs, federations and private events, available independently of lagoon opening times.

Seminars & training

Divisible rooms, several groups running in parallel, and a day that can combine work with a surf session.

Clubs & federations

Dedicated time slots, separate changing facilities, and a regional venue for training camps and competitions.

Private events

Tailored event formats supported by on-site food, drink and accommodation.

A positive impact for today and tomorrow

North Swell is aiming for a sustainable, inclusive and measurable model that serves both communities and people. The project gives priority to regenerating brownfield or previously developed land: bringing an existing site back into use rather than consuming new land.

Environment

Priority for brownfield or previously developed land, biodiversity, water management and a low-carbon energy pathway.

Inclusion

Access for all, para surfing, sport & health, education.

Health

Wellbeing, sport & health, therapy and quality of life.

Region

Long-term jobs, destination appeal, responsible tourism and local supply chains.

Education

Schools, young people, awareness and training.

Culture

Contemporary music, arts, encounters and events.

Places that inspire a new way of living.
Surf, connect, recharge, build tomorrow

A region at the heart of Europe

At the crossroads of Paris, Brussels, London and Amsterdam. A densely populated, well-connected region with no comparable surf park today, where several large sites and brownfield locations are being assessed for the project.

A coastline where surfing remains hard to access

The Opal Coast offers remarkable landscapes and regular wind, but surfing remains relatively niche, seasonal and difficult for beginners to access.

Land ready to be regenerated

The region includes large industrial brownfield sites and areas that can be regenerated. Several options are being assessed, with regeneration preferred over developing new land.

Strong sporting and cultural momentum

A region investing in major facilities, where surfing — now an Olympic sport — can find the right moment to grow.

Project progress

  1. Project structuring is moving forward; the identity, vision and programme are established.
  2. The search for a site is under way across the region with economic development stakeholders.
  3. Initial discussions with institutions and potential partners are under way.
  4. The team and partner ecosystem are taking shape.

Let's build tomorrow's destination together

North Swell is a regional destination project at the intersection of sport, tourism, health, culture and environmental transition. A twenty-minute conversation can change the trajectory of a project of this scale.

  • Investor

    A major destination project in a region with no equivalent today.

  • Partner

    Hotel operator, restaurateur or leisure business looking for a high-footfall destination with strong regional visibility.

  • Elected representative or institution

    A major facility, local jobs and European reach for a region ready to host it.

  • Potential co-founder

    Expertise in tourism, leisure, culture or project delivery, and looking to co-build an ambitious project from the outset.

contact@northswell.fr

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